How Helix works.

/ Pipeline — Four stages

The pipeline.

1. 01

   Ingest

   After a call ends, the transcript arrives via a post-call webhook from your recording provider (Recall.ai / MeetingBaas), or via manual upload. Helix normalizes the transcript into a standard format: speakers labeled, utterances timestamped, seller and buyer sides confirmed by the uploading admin. All ingestion is post-call. There is no real-time or live-call path.

2. 02

   Fingerprint

   The transcript is decomposed into exchanges — the atomic unit of a sales call. An exchange is one complete speaker turn: someone speaks, the other responds. Each exchange is scored on whether the seller's move worked for that moment: was the objection answered, the pain quantified, a KPI discovered, a required capability differentiated. The result is a call fingerprint: exchange-by-exchange efficacy across the full call.

3. 03

   MEDDPICC from evidence

   All eight MEDDPICC fields are extracted from what prospects actually said. Each field is paired with a verbatim quote from the transcript and a 0–100 confidence score. Low-confidence values are visibly distinct — they are leads to verify, not facts to act on. Fields stay current across the deal's call history. Reps can assert and correct any field with a required basis note; every assertion is append-only.

4. 04

   Coaching and certification

   A rubric-driven engine evaluates each rep's actual calls against competency criteria anchored on MEDDPICC and Command of the Message. Output is auditable: score, evidence quote, pass/fail, rubric version. Managers see the team certification matrix and can drill to the exact quote that drove a score. Coaching conversations start with a specific moment, not a feeling.